The wedding season in India gets hotter when the weather gets colder. This trend gets trickled down in the form of business opportunities for wedding planners, venue renters, caterers and above all – jewelry stores!

Wedding and festivities are a prime selling time for jewelry stores and chains across India. But as enquiries and calls reach their peak, most of the major outlets remain less than prepared for this massive wave of demand. Stores often tend to take the traditional approach of hiring more man-power to deal with more customers.

However, in this age of technology and high-tech communication, there are several innovative and cost effective ways to deal with this issue and end up making more profits!

Cutting-edge technology for the oldest of all trades

One of the most sought after technology trends these days is the adaptation of cloud based contact centres or commonly known as virtual contact centres or simply virtual numbers.

Unlike traditional PBX systems or any other traditional phone systems, these virtual phone systems are highly mobile, can be used by businesses of any size and segment, requires absolutely zero infrastructure investment and are capable of 100% automated call handling.

One of the prime products in this field is YOCC by Big V Telecom, the first company to be incubated by Tata Elxsi.

A single number for an entire jewelry business

YOCC has been popularized with a single business idea – To allow businesses to “run and grow on a single number”.

This is especially a critical requirement for jewelry chains where they have multiple outlets and work with distributed teams. With YOCC, the one number can be used to connect all their locations, departments or employees.

While for any business losing customer calls can be equivalent to incurring losses, it is especially in the case of jewelry business where a single order can be worth in lakhs. This is more relevant during seasonal sales when orders are usually in bulk.

Automation at its finest!

Being fully automated, cloud telephony products like YOCC are fully capable of handling multiple calls through next-gen IVRS technology and instant alerts in case of any missed calls for quick follow-ups by the business.

Many jewelry store owners depend on dedicated man-power to manage the call desk. While a human touch for inbound calls is often required, it can quickly turn into an inefficient dependency when they are away from their desk. With smart call transfer features in YOCC, it is quite simple to divert calls to any employee, manager or store owner’s mobile or landline – where ever they are available.

Measure your ROI from advertisements

Another critical feature which is unique to Big V Telecom’s YOCC is quantification of advertisements. It is a smart cloud telephony solution that allows businesses to quantify their ROI coming from various advertising platforms to determine the best source of revenue and leads for them.

Jewelry business can heavily capitalize on this feature as they tend to run promotional offers and awareness campaigns all year long!

Furthermore, YOCC allows businesses to upload their promotions, discounts, special seasonal offers or any other message in the welcome note for callers. They can even change and update it as frequently as needed.

As the name suggests – Your Own Contact Centre, this product has created a name for itself in the market by providing unconventional levels of customizability and also introducing the 1^st mobile app in its business.

YOCC is already well established in the SMB sector where most jewelry chains and stores operate in. One of the prime reasons for its success is the budget oriented and feature specific pricing. In other words, jewelry businesses can pick and choose the features they need and get billed only for them.

Are you a startup? An established SMB ? Or a multi-million dollar MNC ? If there is one New Age communication platform that has unambiguously managed to connect and serve businesses of any size and segment, that is cloud telephony.

The past 7 years has seen exponential adaptation and growth of cloud telephony across India. Above all the most significant reason why companies are comfortable in moving their entire phone system to the cloud is mobility and scalability. After all, which business wouldn’t want a futuristic business communication platform which requires no hardware or software purchases, leaves no wired-mess, is fully compatible with their present infrastructure – and all of this at a cost-saving rate? Ofcourse cloud telephony companies have innovated various add-on features to make their flagships unique – such as Big V Telecom’s homegrown Quantification of Advertisement which allows businesses to measure and optimize their marketing channels using simple principles of cloud telephony.

However, despite the growing prospects and seemingly bright future of this market, we at Big V Telecom strongly believe that cloud telephony needs to become even more flexible, that is, they must be able to integrate and blend with other innovative platforms. The technology industry at large is constantly shifting with the rise of new platforms of communications. For instance, the rapid rise of WhatsApp, Social Media and Internet Of Thing (IoT) or M2M communications is drastically changing the way consumers communicate and businesses have begun to take notice.

Here are a few potential upgrades that we at Big V feel are essential features that cloud telephony products must incorporate in no later than 2016:

Voice Analytics: Businesses invest heavily in Market research and business research to understand consumer behavior and are always craving for quantifiable insights through analytics. But more than the data collected, what matters is the manner in which the respondents provide the data. This requires voice analytics. While third party firms have usually dominated this segment where traditional phone systems were used, the growth of cloud telephony provides a unique opportunity to integrate voice analytics to the already extensive call analytics. Products like YOCC are uniquely placed to provide such integrated facilities and open up a new vertical to help businesses understand consumers.

M2M communication: Machine to Machine (M2M) communication or Internet of Things (IoT) is quickly gaining its foothold in the Indian market. They focus on providing control of smart devices and machines using websites and mobile apps. It also includes automated alerts to users on these devices. Cloud telephony products such as Big V’s YOCC (Your Own Contact Centre) can easily tap into this segment and provide automation through phone calls, missed calls and SMS. It can serve as an alternative, as M2M ceases to work when there’s no internet availability. Furthermore, this mode of command will be insulated from rising data tariff charges.

Online messaging integration: While cloud telephony began with only traditional telephonic and messaging communication, it must integrate online platforms for bulk calls, alerts and notifications. These include popular platforms such as WhatsApp and Snapchat, which more and more companies wish to use as part of their mobile marketing strategy.

Digital platform support: Social Media and Online Ads have begun to show dominating signs and glimpses into what will be the future of advertising at large. Digital marketing has grown at almost parallel pace with cloud telephony and we feel they can be exceptional partners. When cloud telephony services provide one-click integration with digital platforms, it would truly become a futuristic communication available in the present. While products like YOCC already provide such facilities which even allow firms to quantify their leads and revenues from online platforms, a click-to-call feature would take it miles ahead.

The author of this blog is the Founder and Director of Big V Telecom – Mr. Keshor Daga.

Meghe Group is one of India’s leading educational institutions with 28 schools and colleges spread across India. They have several specializations in the education sector including medical & pharma, engineering, management studies and several more.

However, with such a massive presence across so many disciplines it is quite common for organizations to experience difficulty in streamlining their communication across all verticals. Meghe Group was no exception and was looking for a partner to resolve and enhance their communication and make it easier for interested candidates, parents, students, staff members, employees and all enquirers to reach across their office lines seamlessly.

At the same time, as an organization dedicated to educational upliftment of students, Meghe Group wanted to get the best solution at minimum cost and least infrastructure.

When our guys from Big V Telecom told them that YOCC requires NO additional infrastructure at all, it was a pleasant surprise to them.

Soon after we integrated their entire communication for 28 locations under just one number. Today anyone calling on the YOCC contact centre of Meghe Group of Institutions can access their entire catalog of information on all educational disciplines whether it is for students, lecturers or employees.

The dean/principle and management can also record personalized voice messages which can be heard at the click on a button from the same contact centre number.

The institute even gets more enquiries as YOCC ensures they don’t miss a single call. Better yet, we even gave them the ability of Hot Call Transfer using which a call can be transferred to any mobile or landline where the employee is available.

And with YOCC mobile app and multi-agent login, the management is always aware of what’s happening from anywhere.

So why are you waiting? Contact us today and enjoy the benefits of seamless cloud based communication from anywhere. Click here to check out our complete list of products, features and how they can benefit your institute or business house!

When we speak about technology, especially big terms like cloud and databases, spas & Salons often end up way down the list of businesses that might adopt them. But it’s not their fault given the sheer expense related to adopting such enterprise grade technology. But what if such a technology was made available at highly affordable prices and deep customization?

But before we come to that – do spas and Salons really need such technology to run efficiently? Aren’t they just small businesses where people come for leisure and to relax?

While these are usually the stereotypes associated to this market, on digging deep we realize that these small businesses also follow the exact same basic model as any big enterprise – They operate, they serve, they make profits and they grow!

Infact such businesses can use all the tools they can get to make customer service a great experience. After all, how many services expect their clients to not just call, but to walk in and spend their money’s worth of time inside their work premises, all the while expecting the best service possible!

Infact, if you are a successful business, you know the phone never stops ringing. At first, when you are an entrepreneur you don’t mind taking the calls yourself. Then when you have to split your time into running your growing business, there’s just isn’t enough time to answer customer calls. So you hire someone and assign them the job of answering calls thinking it’s just a “minor job” to pass on.

It is only later than you realize that your new hire is actually the first point of contact between a potential customer and your business. But you can’t do much about it since you have your plate full and there’s no way to monitor or train your employees. Hiring a call centre to do the job is almost impossible given the bills they share with you at the end of the month.

If only there was a simpler and affordable way to work around it. Good news is – that there is!

For years now Big V Telecom’s flagship product, YOCC has been helping small and medium businesses which includes several spas and salon by providing simple yet inexpensive cloud telephony solutions. It’s not just about having any automated phone system; it’s about owning your own virtual contact centre. Yes, we were pretty serious when we named it YOCC – Your Own Contact Centre!

YOCC is not just easy to get, it’s also easy to install. It requires zero infrastructure investment and all you need to get started is just your phone.

With YOCC you can pamper your clients from before they even walk in – with a comforting customer service experience at the first point of contact when they call. It never lets you miss a customer call and your customers are never kept waiting. With multiple call handling, you can be sure that your customers always get the information they are looking for, and even book an appointment without event speaking to an employee. Our automated appointment booking system is always synced with our web interface so you are updated on any schedule changes. To help you out further, you get notified every time there’s a new booking or changes to your schedule.

And while YOCC is great at ensuring your business does not miss a call, if by any chance an employee is unable to receive it, you get instantly alerted. So even if you miss a call – You don’t miss a single customer.

Want to monitor and train your employees in customer assistance? With YOCC you receive all their call data on your web interface so you can identify the weak links in their service that is costing you customers and help them improve.

And it doesn’t just stop there. With multi-language select, YOCC lets your service your customers in the language on their choice. Because the better they understand your recorded information, less is the requirement of investing in human resources to handle their calls.

There’s also a ton of other features that you will love as a Spa or salon business owner.

So what are you waiting for?

You can email us or fill in the form below or call us or better yet – get a free call from us by clicking on that blue side-bar on the right!