big v telecom

How Hosted Call Center Solutions Benefit Small E-Commerce Businesses

E-Commerce has given rise to wider marketing avenues for locally operated small and medium businesses. The online business format provides them the ability to market their products not just within the country but even across the globe. All that they need is to ensure prompt handling of increased customer inquiries and provide adequate sales support. This can become a challenge for a small business with limited manpower resources. By adopting affordable and customized hosted call center solutions such businesses can successfully streamline their operations and overcome the common hurdles of an e-commerce model.

Give your business a professional image

When a consumer comes across a new online enterprise, the first instinct is to verify the credibility of the business to make up for the lack of direct touch and feel of the products to ensure quality. Having a cloud hosted contact center with a toll-free or even regular number helps you portray your business as a professionally managed entity. When callers are welcome with a pre-recorded message and their queries are addressed instantly, they feel safe to deal with the organization.

Create a 24×7 active communication channel

For an e-commerce business that is accessible 24×7, consumers could initiate communication from anywhere and anytime. Since being available to answer a call every time is humanly not possible for a small business, a virtual assistant in the form of cloud hosted contact center can come in handy. With features like auto answer, multiple call handling and missed call tracking and notifications your business will not miss a single customer inquiry. Additionally, customers who receive call back from the business are known to value the association with them.

Quantify your business channels

After venturing online through multiple channels, if you cannot determine the most profitable one then your business decisions could go wrong. Hosted call center solution providers like Big V Telecom the first company to be incubated by Tata Elxsi, can help you track calls from different channels and quantify them to generate accurate ROI. In this way you can utilize your limited resources to the most profitable channels.

Tackle Logistical Uncertainty

One of the most prominent issues faced by an online buyer is the uncertainty with delivery of the product. As an online business you can effectively handle the logistical issues by keeping the buyers regularly updated. Order status can be sent through automated outbound calls or SMS through your cloud contact center at highly affordable costs.

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Cloud Telephony Advantage for Automobile Dealers

Buying a vehicle is a decision that a buyer takes after a lot of different considerations. One of the important elements that determine the final outcome is the interactions with various automobile dealers as they are the ones with whom the buyers would enter into a long-term association. Thus automobile dealers leave no stone unturned to fine-tune their operations, especially their communication systems to beat the increasing competition. And what better way to do it than harnessing the cloud telephony advantage!

Single Virtual Number to Create a Unique Brand Identity

Cloud telephony solutions are highly customizable which makes them apt for the complex business structure of automobile dealership. Centralizing telecommunications with a single virtual number allows creating a unique brand identity for automobile dealers. Additionally it creates a unified communication and tracking system for the dealers to manage multiple locations of showrooms and workshops. On the other hand buyers can easily locate and get in touch with showroom located nearest to them.

Improve Lead Management and Conversion

Multiple call handling, intelligent call routing and missed call notification features offered by cloud telephony solutions ensure that the automobile dealers do not miss any inbound leads. Additionally cloud hosted IVR solutions offer auto answering with pre-recorded messages that helps them to professionally greet their customers every time. These pre-recorded messages could also be used to inform customers about current offers to initiate a new lead during inbound as well as outbound calls.

Monitor Sub-dealer Performance

Having multiple sub-dealers makes it difficult for the management to keep a real-time track of sales initiatives and other activities until monthly reports are received. Cloud Telephony solutions can provide call logs and analytics for individual sub-dealers which makes it easy to constantly review their performance.

Additionally virtual call centers offer call recording facility for all the inbound as well as outbound calls. Cloud telephony providers in India like Big V Telecom, the first company to be incubated by Tata Elxsi, provide web and mobile app interface from where the management can easily access recorded calls. This helps them monitor the customer response rate and standardize customer service quality that is of utmost importance in the automobile industry.

Send Automated Reminders to Customers

Cloud telephony can be seamlessly integrated with the dealers CRM database. Combined with progressive outbound calling automobile dealer can send automated reminders for upcoming vehicle service appointment or renewal of automobile insurance. This not only helps increase revenues but also helps build lasting customer relationship.

3 Quick Tips to Run a Successful Missed Call Campaign

Missed call solutions are finding mainstream position in the marketing strategies of many large scale organizations. Although it started with merely getting cricket scores on giving a missed call, today it is being used by banks to provide on-demand services to customers, media and entertainment companies to ask for votes on their reality show and by NGOs to garner support from the masses for social causes. Even multi-nationals have realized that a free missed call can open a large window of opportunities for their business by engaging millions of penny-wise customers. The latest to join the increasingly popular missed call marketing is the trend-setter Facebook itself!

Now, you might be wondering, missed call services are meant only for the big names or large scale organizations. Well, even small and medium sized businesses can effectively use missed calls to enhance their marketing campaigns within a limited budget. What makes them affordable is that they are hosted on the cloud and require no infrastructure. With extensively customizable and highly quantifiable service like DialnDisconnect from Big V Telecom, the first company to be incubated by Tata Elxsi, you can easily design and modify your missed call campaign as and when you want.

All you need to do is take care of the following basics and you can successfully run a missed call marketing campaign.

  1. Offer customers benefit for being a part of your campaign

Since by giving a missed call, the consumers allow you to contact them for pitching new products and services or seeking feedback through a call-back survey, it is important to ensure they too are benefiting from the proposition.

To get the consumers effectively engaged and involved in your missed call campaign it is important to offer them a valuable response. Additionally it is essential to market it well to ensure it reaches the right audience that will respond to the call-to-action.

Based on your target audience, design a creative response that adds value to the customer’s experience in interacting with your organization. It could be as minimal as useful tips related to the business or a small discount coupon on their next purchase.

  1. Use a quick response mechanism

It is important to design the right mix of text and voice based response to appreciate consumer’s efforts. A simple but instant thank you message with a promise to get in touch soon can work wonders in turning a consumer into a loyal customer. The idea is to make the consumers feel valued!

Businesses that offer to call customers back for free against their missed calls have been known to experience increased sales, goodwill among consumers and rise in customer loyalty.

  1. Implement powerful data analytics and optimize the use of data generated

What makes missed call marketing appealing is the fact that it is a medium with potential to reach out to a large consumer base of millions of mobile subscribers in the country. To reach out to the maximum consumers in the region where the campaign is being run, it is necessary to ensure it is marketed well. Once that is done, to effectively tap the created opportunities it is important to have the right data analytics mechanism in place.

With DialnDisconnect, you can access live missed call data and analytics from anywhere through a comprehensive web interface. It can provide detailed data about the time and place from where the missed call is received. It can also automatically sync the generated database with your CRM account too. Additionally it can also provide you with complete audio logs of callbacks generated to ensure timely monitoring and quality control.