For long, restaurants had been amongst the last recipients of evolving technology. High-end pricing and low return on investments had prevented even large eatery chains and premium outlets from quickly adopting new technologies.
However, this landscape has been fast-changing with the market penetration of cloud communication.
The introduction of innovative and affordable cloud telephony solutions in India has had a strong appeal to restaurant businesses. Cloud telephony products today come with flexible pricing and customizability as per business needs, which assure a quick and steady return on investments.
These solutions have particularly been very successful in reaching out to restaurant chains. A single number approach, such as the one provided by Big V Telecom’s YOCC – Your Own Contact Centre, has played an encouraging role for such restaurants in moving towards cloud telephony. Instead of asking customers to call on several numbers to reach across different outlet locations, businesses can now expand using just one number. Even better, cloud based phone systems can handle multiple calls at once, ensuring that the restaurant missed no customers due to busy lines.
Missed customer calls for placing orders or booking tables are a major source of financial losses for restaurants, especially startups. Products like YOCC offer an easy fix by sending instant missed calls alerts to business owners who then quickly follow up with their customers before the lead is lost to a competitor.
Restaurants across India have also risen up to realize that service quality over phone is major parameter for customer retention. Since traditional phone systems lack the necessary quality monitoring tools, restaurants are hastily moving towards cloud telephony. Solutions like YOCC provides complete recordings of every incoming call which allows owners to access and train their employees in quality control standards.
Another important offering which has been appealing for many restaurants is quantification of their marketing efforts. It is nearly impossible to judge the number of leads received by a business from different advertisement platforms when using a traditional phone system. Today, cloud telephony solutions like YOCC have quantification of advertisements as a key selling point. The web and phone based monitoring tools allow easy calculation of leads in real-time coming from different sources. This allows restaurant businesses to prevent unnecessary spending on channels which do not meet their ROI standards, thereby saving limited resources.
Cloud telephony is expected to continue their penetration into all business sectors. Instead of taking a backseat and wait, restaurants are now the frontrunner in adaptation of these innovative products and services.