Buying a vehicle is a decision that a buyer takes after a lot of different considerations. One of the important elements that determine the final outcome is the interactions with various automobile dealers as they are the ones with whom the buyers would enter into a long-term association. Thus automobile dealers leave no stone unturned to fine-tune their operations, especially their communication systems to beat the increasing competition. And what better way to do it than harnessing the cloud telephony advantage!
Single Virtual Number to Create a Unique Brand Identity
Cloud telephony solutions are highly customizable which makes them apt for the complex business structure of automobile dealership. Centralizing telecommunications with a single virtual number allows creating a unique brand identity for automobile dealers. Additionally it creates a unified communication and tracking system for the dealers to manage multiple locations of showrooms and workshops. On the other hand buyers can easily locate and get in touch with showroom located nearest to them.
Improve Lead Management and Conversion
Multiple call handling, intelligent call routing and missed call notification features offered by cloud telephony solutions ensure that the automobile dealers do not miss any inbound leads. Additionally cloud hosted IVR solutions offer auto answering with pre-recorded messages that helps them to professionally greet their customers every time. These pre-recorded messages could also be used to inform customers about current offers to initiate a new lead during inbound as well as outbound calls.
Monitor Sub-dealer Performance
Having multiple sub-dealers makes it difficult for the management to keep a real-time track of sales initiatives and other activities until monthly reports are received. Cloud Telephony solutions can provide call logs and analytics for individual sub-dealers which makes it easy to constantly review their performance.
Additionally virtual call centers offer call recording facility for all the inbound as well as outbound calls. Cloud telephony providers in India like Big V Telecom, the first company to be incubated by Tata Elxsi, provide web and mobile app interface from where the management can easily access recorded calls. This helps them monitor the customer response rate and standardize customer service quality that is of utmost importance in the automobile industry.
Send Automated Reminders to Customers
Cloud telephony can be seamlessly integrated with the dealers CRM database. Combined with progressive outbound calling automobile dealer can send automated reminders for upcoming vehicle service appointment or renewal of automobile insurance. This not only helps increase revenues but also helps build lasting customer relationship.