Today, India is the 3rd largest startup hub in the world. And innovative cloud telephony companies have played a significant role creating this hospitable environment of growth for small companies.
A decade back cloud hosting and communication was a luxury which could be afforded only by big corporations. The cause was largely due to hosting companies like Amazon and IBM who were keeping prices high in their quest for profits. It all changed when Google entered the hosting market in early 2008 and offered cheaper “hosting as a service” to small and medium business, causing industry wide price drops.
This enabled new startups to dive into business opportunities hidden in the cloud. These small companies would in turn provide affordable solutions to help other small and medium businesses.
One such domain was the niche market of cloud telephony in India.
As it happens in any market in a nation of 1.2 billion people, the industry imploded with innovative solutions. Being much more affordable than call centers and PBX systems, one of the major users of this new technology today are small and medium businesses.
Infact, cloud telephony solutions require zero added infrastructure investment to use. This alone exponentially increased its appeal to entrepreneurs who tend to work with distributed teams and are more likely to spend their limited resources in hiring talent than on infrastructure and space.
Even better, cloud telephony companies in india such as Big V Telecom, a Tata Elxsi incubated firm, have introduced the “single number” approach for businesses. Their flagship product YOCC allows clients to add unlimited extensions to departments and employees. Customers of such startups can simply call one number to reach across multiple departments. Such firms also find it convenient to communicate internally using the same number.
Another great use of products like YOCC is the scalability that they offer. In traditional phone systems, once the PBX box is full, you will need to purchase a new one and then integrate it with the old network grid to get the calls flowing. In other words – more expenditure, more space occupancy and a wired mess.
On the other hand, if one needs to add new employees to the network grid, all it takes is a simple extension. Since there is no limit to extensions, a business can grow using the same number from anywhere. This is how cloud telephony numbers with YOCC often evolve into being a brand identity of the firm.
These advantages and many more, put together has helped the startup industry in India to blossom much sooner than anticipated. Experts even predict India to have more startups than the US no later than 2022.