E-Commerce has given rise to wider marketing avenues for locally operated small and medium businesses. The online business format provides them the ability to market their products not just within the country but even across the globe. All that they need is to ensure prompt handling of increased customer inquiries and provide adequate sales support. This can become a challenge for a small business with limited manpower resources. By adopting affordable and customized hosted call center solutions such businesses can successfully streamline their operations and overcome the common hurdles of an e-commerce model.
Give your business a professional image
When a consumer comes across a new online enterprise, the first instinct is to verify the credibility of the business to make up for the lack of direct touch and feel of the products to ensure quality. Having a cloud hosted contact center with a toll-free or even regular number helps you portray your business as a professionally managed entity. When callers are welcome with a pre-recorded message and their queries are addressed instantly, they feel safe to deal with the organization.
Create a 24×7 active communication channel
For an e-commerce business that is accessible 24×7, consumers could initiate communication from anywhere and anytime. Since being available to answer a call every time is humanly not possible for a small business, a virtual assistant in the form of cloud hosted contact center can come in handy. With features like auto answer, multiple call handling and missed call tracking and notifications your business will not miss a single customer inquiry. Additionally, customers who receive call back from the business are known to value the association with them.
Quantify your business channels
After venturing online through multiple channels, if you cannot determine the most profitable one then your business decisions could go wrong. Hosted call center solution providers like Big V Telecom the first company to be incubated by Tata Elxsi, can help you track calls from different channels and quantify them to generate accurate ROI. In this way you can utilize your limited resources to the most profitable channels.
Tackle Logistical Uncertainty
One of the most prominent issues faced by an online buyer is the uncertainty with delivery of the product. As an online business you can effectively handle the logistical issues by keeping the buyers regularly updated. Order status can be sent through automated outbound calls or SMS through your cloud contact center at highly affordable costs.