Big V Telecom Missed Call Marketing

Solving Business & Social Problems with Missed Call Solutions

Every emerging nation comes up with its own unique economic and social traits. As Indians, the utility of a simple missed call has never been foreign to us. For years, the massive middle class population has been using this smart technique as a form of special messaging platform. It may be to let someone know that they have reached their destination or to even request a call back. In other words, people were able to communicate ideas at zero cost.

It wasn’t long before businesses too realized the potential of this simple yet effective technique as a communication tool for connecting with consumers. By 2006, when mobiles phones had established a significant foothold in the country, various innovative products were designed around missed call solutions. The idea was to ask customers to give a missed call to a particular number to signal their interest. In return they would receive an informative text message or a follow up call from the organization.

Today missed call solutions have been successfully implemented across multiple channels to connect products and brands with their target customers. Innovative solutions like Big V Telecom’s DialnDisconnect have enabled several businesses to run TV ads, social media campaigns, online banners and street hoarding using just a single number and receive missed calls from interested customers.

Even prominent global firms such as Cadbury, Uniliver and several others have adopted these unique strategies to run campaigns in India.

Products like DialnDisconnect have also been widely used as a customer feedback and lead capture platforms. Many consumer goods today have a missed call number for consumers to call and disconnect, which is followed up by a call back from the company. This is even used for lead generation in businesses where interested buyers can simply “DialnDisconnect” to express their interest in a product or service.

Missed call solutions are not just limited to business and profits. These innovative platforms have deeply impacted campaigns for social and environmental causes. Several NGOs, women rights movements and activists groups have resorted to adopting unique missed call numbers to promote their ideas and increase public awareness.

During the terrible 2012 sexual assault incident in Delhi, hotlines were set up where people could give missed calls to show their support for the victim. In Central India where coal mining has devastated rain forests and vegetation for animals, environmentalist groups such as Greenpeace India have set up special numbers to receive missed calls. As a response they can now send texts to sign up online petitions, tips on individual contributions to nature and requests to show up for organized demonstrations.

What’s more, being cloud hosted, services like DialnDisconnect require no additional infrastructure or maintenance cost. They even provide special decision making tools like analytics and integration with CRM.

Missed call solutions provide time tested results. With the emergence of the smartphone age, many feature phone focused services perished with time. But the innovative applications of missed calls helped products like DialnDisconnect to not just survive but even flourish.

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Impact of Cloud Communication on Business Operations

Entrepreneurs are changing the way they operate. Even when Google was just a startup, it was moving beyond traditional means of communication and business expansion. They worked with distributed teams across US and their clients were located around the world.

And today, that exclusive trend has become mainstream.

More and more startups are inclining towards hiring distributed workforce and attracting clients from everywhere. This has been made possible with the explosive growth of cloud communication solutions. In other words, startup innovations are now helping other startups to operate and grow.

India’s own silicon valleys such as Bangalore and Pune are generating their own share of innovative cloud-based communication systems. Products such as YOCC – Your Own Contact Centre by Big V Telecom, are allowing startups grow virtually from anywhere.

About a decade ago, an entrepreneur had to hiring manpower and purchase expensive hardware and software to even have the basic communication infrastructure in place to start a business.

But innovative cloud telephony platforms such YOCC have made it possible for startups to get the benefits of a professional communication infrastructure without buying any infrastructure!

So how does cloud communication work?

The application of cloud technology in telecommunication has made it possible to remotely host communication infrastructure and make it accessible through the internet. Clients of companies like Big V Telecom, can now use this hosted system from anywhere and anytime at will

What is more amazing is the customizability factor of communication systems using cloud technology. Whether they are hospitals, educational institutions, social events, politics, startups or multi-national corporations, products like YOCC can be modified to suite the need of any organization and can be scaled to any size.

And where does it go from here?

Even with such far reaching impacts on business operations, cloud communication has merely scratched the surface. However, it will soon transform the way business is done at large, as solutions like YOCC continue to penetrate deeper into the market aross the world.

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The Unavoidable Fusion of Technology and Politics

The 2008 US Presidential election set a technological landmark for all political campaigns around the world. The extensive use of innovative platforms helped in dissolving the gap between communities and allowed the would be President Barrack Obama, to reach out to diverse corners of society and drive votes.

Amongst all the technology solutions, the implementation of a cloud-based telephonic contact centre played the most crucial role in his landslide election victory.

In India, our political representatives have traditionally made slower progress in adopting new  technologies. However, they have finally gained momentum and are catching up to changing times.

The introduction of cloud technology in India and the rise of domestic firms offering sophisticated solutions, such as Big V Telecom, have been the key drivers of this dramatic shift.

So what is the big hype about cloud telecom VS traditional telecommunication ?

In the past, having a contact centre for handling mass enquiries meant building a team of call centre operatives and technical support staff. Above all, it required the purchase and installation of complex hardware and software and bearing the cost of maintainance.

Cloud telecommunication solutions for the political sphere, such as Jan Samwaad, have lifted much of this burden. Today these solutions have made it possible to candidates to start their own contact centre in a matter of minutes. There is no hardware to purchase or softwares to  install because its all hosted virtually in the Cloud! All they need to do is simply choose a number and sign up for the service.

Candidates can run their entire campaign using this single hotline number.

So how can cloud telephony solutions impact the election season?

Social reach is the most important factor that this technology influences. Political rallies alone lack appeal. The new generation of voters neither have the time nor the inclination to attend such events. The only way to grasp their attention is through a platform which can be accessed at will.

This is where cloud technology steps in. Services hosted in the cloud can be accessed from anywhere and anytime. Constituents can call the hotline number such as the ones provided by Big V’s Jansamwaad and know all about the candidate and even leave a remark or suggestion.

The candidates on their part can even upload their statements made in Parliament and showcase endorcements made in their favour, by popular figures both in politics and society.

Whats more ? Cloud telephony is widely used today to conduct tele-polling to know the approval rating of candidates and various policies.

Big V Telecom’s Jansamwaad is a highly customizable solution which can accomodate special features on demand.

The fusion of technology and politics has already begun and its going to run deeper that expected. The political class has finally begun to realize that as people evolve, so must the platforms of politics.